What color should you use for your branding?
Check out this color guide below from Kissmetrics.com… These are the messages that colors send to North American shoppers: Yellow: Optimistic & youthful; gets attention of window shoppers Red:...
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Contagious!
Why things catch on? How can your campaign go viral? Follow the STEPPS principle put together by Jonah Berger to create your own word of mouth campaign: - Social currency: give people some “currency”...
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The “Periodic Table” of Social Media Content Marketing
Here is the nice inventory of different of social media content formats, content types, social media platforms, sharing triggers and metrics as developed by Chris Lake and EConsultancy: Tweet
View ArticleWhat is Strategy?
Here is an amazing article by Michael Porter published in Harvard Business Review that helps one better understand what strategy really is. Let me try to paraphrase Michael Porter’s definitions of...
View ArticleCan You Say What Your Strategy Is?
Can you summarize your company’s strategy in 35 words or less? In this amazing HBR article Collis and Rukstad stress the importance of putting together a simple strategy statement as “a guiding light...
View ArticleBlue Ocean Strategy
Blue ocean strategy is a new strategic approach created by Chan Kim and Renée Mauborgne based on simultaneous pursuit of differentiation and low cost to create a “blue ocean” , i.e. uncontested market...
View ArticleTop Eight Careers of the Future in Canada
According to Monster.ca (presented via Global News), there are the top eight careers of the future in Canada:. 1. Teacher 2. Information security analyst 3. Market research analyst 4. Construction...
View ArticleMobile Internet Advertising to Overtake Desktop Advertising in 2017
Mobile will overtake desktop to become the primary internet advertising medium in 2017… according to Zenith Media: https://www.zenithmedia.com/mobile-internet-advertising/Tweet
View ArticleThe Age of Word of Mouth
We live in the age of word of mouth, or word of mouse if you will… With the growth of the Internet and social media, word of mouth is going to play an even more important role in the future given that...
View ArticleOnline advertising will overtake TV in 2017
According to reports by Zenith media, online advertising will overtake TV in 2017. Here are more stats related to advertising trends: – Total global ad spend: $543 billion – 34% of total ad spending...
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